I spent four years at Planeta managing ebook and audiobook accounts with Apple, Google and Nextory, then moved to B2B sales, pricing and business intelligence at Decowood. I'm now studying music business at IMB, aiming for roles where digital distribution, commercial work and data meet.
Account management with digital retailers and subscription services: catalogue, prices by market, promotions, sales targets and contract terms.
Prices by market for ebooks at Planeta; pricing, discount terms and margin analysis at Decowood.
SQL queries across Odoo and the ERP, Power BI models in DAX, and the business cases built on them.
Rewriting a B2B commercial policy and the processes around it, with sales, marketing, IT and finance at the same table.
Designed, built and maintained Power BI dashboards for P&L, sales, incidents and product scoring, fed by SQL queries across Odoo and the ERP. Prepared pricing and operations business cases for the CEO and management.
Ran the B2B channel: rewrote its commercial policy and reorganised its processes, coordinating sales, marketing, IT and finance. B2B revenue grew 70% year on year in 2025.
Managed B2B sales and reviewed pricing and discount terms.
Managed the digital channel with Apple, Google, Scribd, Nextory and library platforms: prices by market, sales targets, promotional campaigns, catalogue curation and contract reviews with the legal team.
Sales and profitability analysis for Spanish and international brands selling on Amazon; inventory and budget planning.
Billing and orders for international clients, support on pricing for international markets, and monthly presentations of new releases.
First formal training in the music business.
Completed while working at Planeta.
Including an Erasmus+ stay at Aarhus University, Denmark (2017).